Categories
technology web

RSS Is Your Key To Success

Couple of months ago I did a little “research” – I asked people around to find out if they know anything about RSS. Turns out – none of my business-oriented colleagues knows that term. Even more – they have no idea what news aggregator/reader is and actually read news from all the web sites they are interested in by actually visiting those web sites.

Here is your chance to shine. Offer your clients/dealers/affiliates an RSS stream of company news, price updates, discounts. Make sure they know what it is. Make sure they know how to use it. Stress that RSS, unlike e-mail, will not be a stream of spam, so they can read your content free of spam and annoying ads. Customize RSS feeds so that it will supply different information to different groups – customers, dealers and affiliates.

Next thing you know – RSS may have a chance to replace e-mail in your company altogether. It’s cheaper, faster and more reliable. Too bad no one notices.

Categories
technology

Amazon’s Little Trick

Thanks to Slashdot now I know the truth. This link leads to the hourly updated section of Bestsellers in DVD. Most of hi-def DVDs there are Blu-Ray. Guess, that tells you how the game is game is going to end.

Categories
technology

Kill your cash register!

Kill The RegisterEveryone knows how contemporary cash register looks like. It’s a beast with tiny monochrome screen, full size computer keyboard with credit card reader and printer, that spits out couple of yards of specially crafted cash register paper anytime you go and buy a bag of groceries. God forbid you enter Staples/BestBuy/CompUSA – those will just sink you in a cash register tape. People who man registers look to me like machine gunners of World War II, constantly reloading their things as they run out of ammo. All the registers in the store are tied into a network that stores orders, customer information, any promotions I used ever since the store opened and so on.

Why am I still getting two yards of paper with purchase? Just so the nervously shaking guy with a pen can scribe something on it when I exit the store? Oh, wait, in case I want to exchange something – I need to bring the merchandise and the receipt. No exchange without the receipt. They know where I live, they know which credit card I used, they know my home and work phone numbers, they have a history of my purchases since the Big Bang, they even have the whole process on camera (now there’s cameras everywhere, especially pointing at the cash registers) but they still need those two yards of paper back when I bring back the merchandise. Why?

With so much recording going on, I don’t need to be handed the paper at all. Or at least – don’t have to keep it around. Sure, there’s a need for store security to check on how many items I am carrying out of the store, but that doesn’t require using that much paper. And for return – I should be able to conduct returns/exchanges using the credit card that I purchased the items with. Obviously, people who pay cash should get the full-blown receipt anyhow, but for regular folks who don’t suffer from paranoia and prefer convenience – we shouldn’t be suffering from receipts collection disorder.