After Halloween long gone and other holidays coming on, I went through Google Trends to see what the trends say. Turns out – Halloween is the most important costume and party holiday. As you can see from the picture above, there is a very strong spike on each Halloween for all three words: “halloween” (blue), “costume” (orange) and “party” (red). There’s no spike on Christmas, no spike on 4th of July, no other spikes as far as I can see.
Note to entrepreneurs – it’s a good idea to set up an emergency costume delivery, or even mobile costume stores. Shouldn’t be a big problem and the higher markup is well justified. Either deliver something ordered online or set up a mobile store so that the whole block could shop.