policy | Blog about business and product management

The answer to my question about AdWords came faster then I anticipated, guys there are fast. While I doubt this strategy works for small resellers, it makes sense from Google’s point of view. In any case, I realize that it was my honest mistake.

There is nothing wrong with Google’s enforcement of its rules. You just haven’t done what you need to do yet. Even though your client is a registered affiliate, Google doesn’t know that. They need to see written permission from the trademark holder that your client is allowed to use it. Once they see that, you’re all set. (In my case, I needed to ask Apple for permission to use the word “Mac”.)
Check out the help article below which has a link to the form that you’ll need the NFL and the NHL to fill out. (They should have contact info for their trademark or their legal departments on their websites.)
Good luck.

The article mentioned is here: http://adwords.google.com/support/bin/answer.py?hl=en&answer=106477

Last week I was running a test campaign for one of my clients and a full week after I wrapped it up a notice from Google came in stating that some of my ads are out of trademark compliance. The site in question is http://www.americatoystore.com/, the owner is a registered affiliate of McFarlane Toys and Neca (which gives him rights to promote their merchandise using whatever he can find on their web sites). The words in question were NFL and NHL.

Next thing – I open the browser, search for “NHL action figures” or “NFL action figures” and the paid ads are full of “sacred” terms. So my question is – if myself and my client get slap on the wrist and others don’t this means Google’s adherence to its own guidelines and policies is very spotty. I realize that big guys’ money are better then mine, but why don’t Google come out straight about that?

Posted the question on their forums, but I don’t hold my breath.