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business

Learn To Fly

For as long as I have been working in IT industry, there were two types of people – those who knew how to do the job and those who had proper certificates. At one of the jobs I held there was this Microsoft Certified Systems Engineer guy, who passed all exams. I remember that someone on our team was teaching him how to troubleshoot a networked printer in real life. I taught him how to hook hard drive to the cable to the motherboard and how to install drivers for network cards. Someone else explained how to set up Novell network on Windows NT workstation. We had fun.

This was awhile ago and since then employers have learned to distinguish certified knowledge and real-world knowledge. Recently, I spoke with a friend of mine, software developer and team leader. He stated that they do take into account if the candidate has Microsoft Certification (they are all-around Microsoft shop), and what kind of certification it is. It matters to them because most of those candidates are self-learners and having certification assures that they at least know the basics of technology. It saves time on the interview since candidates are being asked complicated, full-blown interview questions, not wasting time defining what “abstract class” is and how to build an inner join select in SQL.

I guess there is some progress to the IT management as well, not just technology itself.

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business

Offline-Online Promotion For Small Businesses – Part 2

Small business owners tend to make same mistakes, so it would be safe enough to assume that it wasn’t my other client only who thought he can get away with home-printed business cards. After all – he had a very good ink color printer and original ink, so it should be just a matter of getting a business card stock paper and aligning it in the printer properly. At least so the client thought.
Fortunately, he was stopped before ruining his reputation with such a rookie mistake. First of all – any person who held more then ten different business cards will be able to tell the difference. Home-printed cards, no matter how good the printer and the paper was, will never have a typography print feeling. Second – no matter how good you are with scissors and perforations, the edges will give you away.Of course, images we used on web site reprinted on the business cards with high-quality color print just swept prospective customers from their feet. Visiting client’s web site was a done deal.

Categories
business

Get A Coach!

The second part of our blogging day happen to be dedicated to small businesses and entrepreneurs. Let’s take a look at ActionCOACH. They are a team of successful businessmen who coaching entrepreneurs. Their task is providing advice and knowledge. Their goal is to push your business to higher level of success.It worth noting that not many startup entrepreneurs appreciate having a coach – for different reasons. However even two of the most successful entrepreneurs – Google founders – hired an executive coach Eric Shmidt. They needed “someone old and mature in the company”. Even big boys need someone to look after them.

Coaching for your business is, of course, completely optional. Have you seen a professional, top-class athlete, without a coach? Hardly. And there is a reason for that. It’s expertise, experience and understanding.