Category: business

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business

Researching The Cooperation

Researching the competition is easy. Researching the people who you plant to work for is somewhat harder. You don’t want to rise suspicion, alienate people who you plan to work for or ask wrong questions. More then that – you want to get honest answers. Not that your future cooperation (sorry, I couldn’t figure out better antonym to the word “competition”) wants to lie to you, they just inadvertently will try to present themselves in better light. Or positioning themselves as a good buy.
Now, bear with me for a moment, for this is a little longer then usual of a passage.

If a business owner is afraid of using internet store, because all his previous experience suggests that it’s not worth it – how do you explain that he’s wrong? You analyze the way he run his online store, figure out what’s wrong and provide the solution. Right? See more under the cut…

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business clients

Small Business Acquisitions

Acquisitions are nothing new. Your lawyer will call my lawyer or leave a message on my machine – or something like that. The problem starts with smaller acquisitions, where lawyer’s service would cost just as much as the cost of acquisition itself.

Last couple of days I was involved in the sale of my client’s web site. He sold his Russian food web site to another entrepreneur who already owns a brick and mortar store plus couple of related web sites. Obviously I cannot disclose the amount, but let’s just say it’s not large enough to think about involving lawyers.

The way the sale was proceeding was a good example of lack of knowledge on the part of small business owners. Small business owners don’t quite realize what is being sold and bought during the transfer of rights to the web site and it’s domain name. Some people think that the actual CD with web site code and database is the object of sale. Some think it’s a domain name. Some think it’s the login and password to administration area of the web site.

In either case while being the web master for the web site in question I became a third party who revised the contract, got the CD with latest back up of the web site code and database, passwords to admin area and e-mails.

Domain name and hosting transfer are still pending, as the client who bought the web site doesn’t clearly understand the difference between the two.

Categories
business

Not Another Dumb Customer

Retail store - Small Business, Marketing and Web Design BlogDealing with customers who built their businesses in the old-fashioned brick-and-mortar retail stores and offices has its advantages. You get to learn from professionals how to build your business based on personal touch, attitude and having a feeling of your customers. It’s amazing if you think of it. Almost all the marketing techniques that we use on the internet came straight from offline world. But that’s not what I am getting at here.

The downside of talking to such business owners is that not many of them truly realize what internet can offer to them. For example, one of the prospective clients I get to talk to recently denied almost any attempt to build their store’s internet presence on the grounds that the one they already have built for them earned around $1,000 for last year. That’s for a store that sells merchandise priced between $10 and $300 dollars per item!

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