Bank of America has this bunch of very useful online workshops on advertising and promoting your business. Click here for list (opens in a new window). Even though most of the things there are trivial, the whole thing is compiled in a very concise manner. Must have
Author: Zealus
This morning as I was passing a long row of curbside parked cars on my way to subway, I observed something, most of us know but don’t quite realize. Hyundai has the weakest logo on the block. Look at it’s closest competitor – Honda. The capital H in the logo looks almost like a bridge tower. It communicates power and stability. Hyundai’s logo looks like same bridge tower skewed to the side, like telling us that it is tired, bored and need to lean on something to keep itself up. The logo, of course, projects image on the whole brand.
Then, as I kept walking, I looked at other car’s logos. Aside from Volvo and Pontiac, who explicitly project strong and masculine image, the rest of the logos looked very powerful too. Take Toyota – the overpowered T on their logo looks like a bodybuilder from another, also familiar, emblem – Mul-T-lock. Jeep and Ford aside (guess designers were out of ideas, so they just wrote car’s make on the logo to distinguish them from same cars sold under different make) rest of the companies do a better job at logos. Four rings of Audi project unity and strong bond, thanks to remote resemblance to Olympic rings. Century-old propeller empowers BMW. Buffalo’s head looks pretty strong on Dodge. It’s hard to say what Pontiac’s logo represents as I am torn between images of rocket and phallus that are pretty similar in nature. I’m sure you’ve got the idea.
So, what’s the outcome? Hyundai, now a solid player on US market of cheap cars, should probably just redesign their logo. Yes, I know about brand recogition and associated costs, but in the long run it will benefit company’s image and profit, bringing more revenues and thus justifying the re-branding cost.
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Project management at home
Yesterday the lock on my apartment door broke. I went to a hardware store and got myself one of the new Mul-T-Lock locks. Then I asked my father to team up with me and install the lock.
Not so much to my amazement, but just to prove the point, the 3.5 hour installation (including steel plate on the exterior of the door and other minor parts) went exactly the way any web project goes – with tests, beta versions and live releases. We measured the holes and distance between them, we put the lock on the door to see how it would look like (created a mash-up), we drilled the holes and installed parts of the lock without fully tightening screws (there’s your beta version) to see if key is able to rotate and the lock is, indeed functioning, then we tightened the screws and moved on to a next part of installation (there is your milestone).
The point I am trying to make here is no matter what you do – there is always a little project management going on.