Author: Zealus

Categories
technology web

RSS Is Your Key To Success

Couple of months ago I did a little “research” – I asked people around to find out if they know anything about RSS. Turns out – none of my business-oriented colleagues knows that term. Even more – they have no idea what news aggregator/reader is and actually read news from all the web sites they are interested in by actually visiting those web sites.

Here is your chance to shine. Offer your clients/dealers/affiliates an RSS stream of company news, price updates, discounts. Make sure they know what it is. Make sure they know how to use it. Stress that RSS, unlike e-mail, will not be a stream of spam, so they can read your content free of spam and annoying ads. Customize RSS feeds so that it will supply different information to different groups – customers, dealers and affiliates.

Next thing you know – RSS may have a chance to replace e-mail in your company altogether. It’s cheaper, faster and more reliable. Too bad no one notices.

Categories
business

Offline-Online Promotion For Small Businesses – Part 2

Small business owners tend to make same mistakes, so it would be safe enough to assume that it wasn’t my other client only who thought he can get away with home-printed business cards. After all – he had a very good ink color printer and original ink, so it should be just a matter of getting a business card stock paper and aligning it in the printer properly. At least so the client thought.
Fortunately, he was stopped before ruining his reputation with such a rookie mistake. First of all – any person who held more then ten different business cards will be able to tell the difference. Home-printed cards, no matter how good the printer and the paper was, will never have a typography print feeling. Second – no matter how good you are with scissors and perforations, the edges will give you away.Of course, images we used on web site reprinted on the business cards with high-quality color print just swept prospective customers from their feet. Visiting client’s web site was a done deal.

Categories
seo

Reusing Your Content

There is a huge number of posts on this blog that have a very high chance of never being read again. There is also a very high need to increase a PR, Alexa rank, Compete Rank and so on. There must be a way to reuse the content, at least that part of it that could be reused. So far I came up with the following tricks:

  • Posts that make sense apart from the blog – submit them to article databases
  • Posts that make sense without sponsored links – repost them once sponsorship expires
  • Posts that make sense apart from the blog – repost them to other web sites with backlinks to main blog. This could be guest posts or just reprints.
  • Posts by certain tag – mix them with posts from other blogs of similar nature to create new content-rich site.

Well, I have couple of more ideas as well. I will try them with Zealus Community Forums and will report on the progress. Most of this will be automated, so I won’t have to spend huge amount of time on that.