Author: Zealus

Categories
PR

Offline-Online Promotion For Small Businesses – Part 3

Small businesses, especially those that are not geographically “challenged”, should not limit themselves to small-scale marketing tools. Coupons, flyers, business cards, comp cards – it all can work for geographical regions of a small scale. Sending out postcards or distribute flyers can get really expensive as your targeted location grows in size. These marketing tools can’t distinguish among prospective clients, regular clients or, so-called, premium clients. Yes, big news, you have to keep promoting yourself to your premium clients too. It’s like dating – guy is supposed to bring flowers to his girlfriend or wife even after they moved in or got married.

Really neat idea was suggested by some of our customers. They give out free magazine subscriptions to their premium clients. Obviously, it’s not just any magazine – it’s the magazine about the industry they engaged it, and the magazine where their advertising shows up quite often. It may sound like a cheap trick. In fact – it’s just indirect marketing to your existing clients. Just a little something to keep them happy.

Categories
software

Qumana Blog Editor

Qumana Blog Editor Review - iStudioWeb BlogFor the second round of blog editor software reviews I decided to go with Qumana Blog editor. Available at Qumana.com, this free software is available for both Windows and Mac OS platforms. Current version as of writing this post is 3.0.1. The software is written in Java. Not that there’s anything wrong with it, but it forced me to install Java run-time on my laptop in order to even proceed with install.

SEE IMPORTANT UPDATE at the end of the post!

Externally, Qumana Editor is not really different from Zoundry. The interface looks more contemporary and buttons even have bubbly glow. However, editor allows same basic WYSIWYG functionality. Two tabs below the editing window let you flip between editor and source view.Tags for WordPress are inserted in the actual text of the post. I am no WordPress guru, but I am sure it’s done a little different. Default Times New Roman font for WYSIWYG editor looks horrible and there is no chance of changing it without changing the actual post.

Continue reading “Qumana Blog Editor”
Categories
Review

Small Business Money

Start Ups (unless we’re talking about Silicon Valley creatures) usually financed through three main sources. They usually identified as triple-F: Friends, Family, Fools. However, when entrepreneur exhausts these sources, he may either go for debt (getting bank loan) or equity (inviting investors). Having debt is better for a small start, if the entrepreneur is sure that his venture will bring the money back. Equity means giving up part of the company, whereas even bad credit loans with high APR could be a better option for refugee entrepreneurs to retain 100% of ownership of the company.However, before agreeing to be hit with sky-high percentage rate on bank loans, make sure you get your credit history and score from three main credit bureaus. Personal or business credit cards may turn out to be a better option.