Author: Zealus

Categories
business

Small Business Basics – 5 Online Fraud Prevention Tips

There are hundreds of accounts of fraudsters using various scam methods for credit card stealing, making fraudulent purchases or selling goods that never arrive at their intended destination. So much so that small businesses were literally forced to incorporate those fraud transactions into cost of doing their business online. Here are a few tips that should help a small business sustain some of the most often tried transactions – purchase with fraudulent credit cards. Some small businesses have this reason alone to choose more expensive credit card processor, like PayPal,  in order to not to deal with fraud themselves, potentially loosing thousands of dollars in revenue. These simple steps may help recover that money given that small business processes credit cards through its own merchant account.

1. Verify shipping vs. billing address. Some web sites even refuse to ship to an address that is different from billing, but that is really up to the business owner. If you sell something that could potentially be a gift, so that one relative can order it for another – pass it on, but if you sell something that people mostly order for themselves, like gadgets or novelties, then shipping address way off from billing might suggest something fishy.

2. Ask yourself – does the order make sense? If you are selling expensive merchandise that people are most likely to buy once in a while – would the order for five items make sense? Call the billing phone number to verify the purchase – it will cost you 2 minutes, but potentially can save you hundreds of dollars.

3. Have the payment cleared yet? Institute shipping and handling policies that will cover your bases while you wait for payment to clear. Sometimes it may take a day or two for payment to go through all the hoops of your payment system, be patient and wait out the whole thing. It may bounce off for a number of reasons, first of which is stolen credit card.

4. Verify the IP address‘s geographic location vs. both shipping and billing. It sounds a bit nerdy at first, but any online shopping cart can be tweaked to display originating IP address along with the order information. The task is to see if the IP address belongs to the same region as the two addresses. An order originating from Eastern Europe’s IP address that has billing address in Connecticut and shipping destination in California is hardly legit. In some cases you won’t be able to tell if the IP address is or is not located where the billing or shipping addresses are, in these cases just move on to #5.

5. Never hesitate to call the bank that have issued credit card. Have your clients enter the 800 number on the back of the credit card along with their billing information. In any doubt – call the bank and have them verify that name, billing and shipping addresses are legit. Some banks even have that option on their initial menu.

Categories
technology

Crystal Ball: Tablet Computers Are Part Of The Future, Just Not All Of Them

As we hear more and more about Apple selling 2 million iPads during first 60 days more and more companies are placing their bets on tablet computers. So far we’ve heard about HP Slate (canceled though) and a lot of other devices. Most of them should have been running some flavor of Windows. Some are heard to be running Android. With the demise of Palm and HP’s taking over there’s hope that WebOS will pop its head some time later.

Here’s the deal. Tablet computer isn’t a real personal computer – the way we understand the meaning of the word. Even though it may feel like one. We don’t perceive our cars’ computerized inner workings as personal computer – although it sports same kind of CPU-chipset-memory-output paradigm as any other computer does. We don’t think of doing any real work on XBox gaming console, even though it has been demonstrated to be able to do such things with ease on older models and – with some extra effort – on current ones.

In similar fashion the tablet computers are more narrow-tasked devices. They won’t replace your main computer if you are doing any kind of serious work. You can, of course, go to some lengths to push through some productivity, but slate devices aren’t quite fit for it by design. This is similar to how some people write software on their iPhones or Andriod devices (and I knew quite a lot of people who were writing some Java code on their Palm devices 10 -12 years ago). While I respect the effort, I believe there are more comfortable ways to code.

From the way the device is used stems the general idea of what operating system should be running on the device. It may seem to make logical sense to try and stuff fully featured Windows onto a slate to take advantage of already created applications. However, I cannot imagine anyone using Adobe Photoshop or AutoCAD on a tablet. Nor can I imagine someone typing up a huge report in MS Word, using Excel charts or creating PowerPoint presentations. You should be able to view them, no doubt about it, but imagine working with a 500MB Excel file that’s ridden with formulas and macros on a significantly underpowered CPU and screen that is smaller than one you had 10 years ago. It may be possible, of course, but why suffer? I’ve seen people creating a simple PowerPoint presentation on a netbook with a 10″ screen, working with more or less simple Excel tables and there was much pain and suffering. Now remove the physical keyboard…

In addition to that – think about the battery life. All those full-featured application are optimized (if at all) to run as fast as possible, utilizing the most of CPU and memory made available, effectively draining as much power as they want. This isn’t an issue on a power-connected machine, but on a device that is mostly battery-powered it is hardly an advantage. That’s why most of tablets running Windows are only capable of doing 2 – 3 hours on a battery. Compare that with 10 hours of iPad and you will understand the difference.

Since this post is named “Crystal Ball”, I’d go ahead and make a prediction for the next 5 years. Tablet devices running some sort of mobile operating system (Android, WebOS, OSX, maybe even some flavor of stripped-down Windows) will gradually replace any other portable computing devices – e-book readers, netbooks and some of the smaller laptops. The smallest size of the laptop to survive would be something along the lines of MacBook Air. Anything smaller is a torture to use for any serious work, so tablets will be used instead for reading, web/e-mail and some light work – document reviews, notes, memos, as well as entertainment – movies, games, music. They will complement smartphones rather than replacing them. With proliferation of cloud-storage and applications that are capable of taking advantage of that storage, tablet computers will become mainstream, ubiquitous consumer devices – much like walkmans were back in nineties.

Categories
business

Small Business Motivation Problem

Quite often I see the same issue repeating itself over and over again. There’s a small business which operates almost on a shoestring budget. Then there’s a business owner who, out of all things, afraid to move in either direction because it is quite clear to him – one wrong move and he’s out of the money and out of the business. Then employees come into picture and start pressuring business owner for raise, more perks or simply new equipment.

If he concedes – he’s back to the same issue of money shortage. If he refuses – employees become less and less motivated, until it gets to the point where no work is done. Then the business owner has to go through a whole round of cycling the workforce which is as expensive as it is exhausting.

Every small business, once in a while, hits this rock. Almost every business addresses the issue – one way or another. Some survive. Some – not so much. However, the question remains the same – how to keep employees motivated to work on a lower wage than they could have gotten if they looked hard and long enough? How to deter the motivation degradation, that eventually becomes sand in the gears, fifth wheel in the cart and whatever else you can think of that doesn’t help business moving forward.

First thing any business owner should understand is that no matter what is said and done in the company, unless the employee is a managing partner – he would never care about the business as much as the owner. Even more so, any small business that treats its workers with little respect is doomed to have a low motivation problem. Whatever can be stolen – will be stolen. Whatever can be neglected (even at the risk of having an argument with the boss) will be neglected. Employees will constantly be late, leave early, or, if that’s somehow restricted, will slack off during the day.

As an example I will tell the story about one IT department I used to work for some years ago. The company had pretty much any internet activity restricted and forbidden. There were no Facebook back then, but there were chat rooms, dating sites, discussion forums and other perfect methods of spending a day at work without doing any actual work. As any strong medicine this had its side effects. People were unable to find the information they needed. There were no blogs, but there was some technical documentation, newsgroups and forums, where actual meaningful discussion ensued. Ah, those were the good old days. It turned out, IT people spent enormous amounts of time carving multiple workarounds to access the sites they needed. Sites they needed to do their work, mind you, but once you’re breathing the freedom – you want to fully explore it. Having those boundaries not be in place – any worker could have the information he or she needs in minutes and would go back to work. But creating walls around people to make them work harder achieves only one thing – making sure these people will try to traverse these walls as hard as possible – work or no work.

So what does this has to do with motivation? Everything! Given the right motivation people would be willing to sacrifice other things. As an example – the organization above had one of the fastest internet connections at that time, so for any IT geek it was obviously a better place to work. I know, sounds funny, but that was the case.

Many small business owners are too afraid to look deep into their employees. Everybody’s got their reasons, of course, but generally they’re afraid to be met with ignorance. However the case may be, business owners should still try and understand – what drives this person? Why did they choose to work for me? What’s in it for them? Maybe it sounds like a too much of a job – to look into that $10/hour kid, but it may bring back a lot more value. Maybe your business could become a major stepping stone in this kid’s career, so he will be willing to go an extra mile or two for a good reference and valuable experience.

An extra mile or two from every employee in a company totals for a good deal of distance these people are willing to carry your business for free. It isn’t something a business owner should easily overlook – especially one with strained budget.